Privacy Policy
Willard Travel Co., LLC
Effective Date: October 13, 2026
Willard Travel Co., LLC (“Willard Travel Co.,” “we,” “us,” or “our”) respects your privacy and is committed to handling your personal information responsibly.
This Privacy Policy explains how we collect, use, share, retain, and protect personal information when you visit our website, contact us, join our online community, subscribe to our newsletter, request travel planning services, or arrange travel through our agency.
1. Information We Collect
Depending on the services you request and how you interact with us, we may collect:
Contact information: Names, email addresses, telephone numbers, and mailing addresses.
Travel preferences: Destinations, travel dates, budgets, accommodation preferences, special requests, and other information relevant to planning your trip.
Traveler identification: Dates of birth, passport information, and other identification details required for travel arrangements.
Payment information: Credit card authorizations and payment details necessary to complete travel reservations.
Communications: Information voluntarily provided through our website, email, Facebook Messenger, consultation forms, or other communication channels.
Newsletter subscriptions: Email addresses voluntarily submitted by individuals who request our newsletter.
Technical information: Certain device, browser, and website usage information that may be collected through our website or third-party service providers.
We collect information as reasonably necessary to respond to inquiries, provide requested services, manage travel arrangements, and operate our business.
2. How We Use Your Information
We may use personal information to:
Respond to travel inquiries and schedule consultations.
Research destinations, accommodations, transportation, and travel experiences.
Prepare travel proposals and itineraries.
Make and manage travel reservations.
Coordinate authorized payments with travel suppliers.
Communicate booking confirmations, payment deadlines, itinerary changes, and important travel updates.
Provide assistance before, during, and after travel.
Deliver newsletters and marketing communications to individuals who have requested them.
Maintain appropriate business records, support business operations, and comply with applicable legal obligations.
3. Sharing Your Information
Willard Travel Co. does not sell personal information.
To arrange and manage requested travel services, we may share necessary information with authorized third parties, including:
Airlines and transportation providers.
Hotels, resorts, and other accommodation providers.
Cruise lines and tour operators.
Travel insurance providers when insurance services are requested.
Destination management companies, excursion providers, and other travel suppliers.
Technology, payment processing, and administrative service providers supporting our business operations.
We may also disclose information when required by law, to respond to lawful requests, or to protect our legal rights.
We share information as reasonably necessary to provide requested services and operate our business.
Third-party suppliers and service providers may maintain their own privacy and information security practices.
4. Payment and Sensitive Traveler Information
Certain travel arrangements require sensitive personal information, including dates of birth, passport details, and payment authorizations.
Willard Travel Co. uses third-party systems to collect and manage sensitive traveler information. Credit card information stored in our client management system is encrypted.
We take reasonable measures to safeguard personal information and limit access to authorized business purposes.
No method of electronic transmission or storage can be guaranteed to be completely secure.
5. Email Newsletter and Marketing Communications
Willard Travel Co. offers an optional email newsletter featuring travel inspiration, destination information, travel tips, special offers, and agency updates.
Individuals may subscribe by voluntarily providing their email address when joining our private Facebook travel community or through other newsletter registration opportunities.
Our newsletter is generally distributed monthly, although additional communications may occasionally be sent.
We use subscriber email addresses to deliver requested marketing communications and do not sell subscriber information.
Subscribers may unsubscribe at any time using the unsubscribe link included in our marketing emails or by contacting us directly.
Unsubscribing from marketing communications does not prevent us from sending important messages related to existing travel reservations.
6. Website Cookies and Third-Party Technologies
Our website may use cookies or similar technologies provided by our website hosting platform and other service providers to support website functionality, security, and performance.
These technologies may collect certain technical information, including browser type, device information, and website activity.
Third-party services may have their own privacy practices, which are governed by their respective privacy policies.
7. Social Media and Online Communications
When you contact Willard Travel Co. through Facebook Messenger, social media, email, or other communication channels, we may collect and use the information you voluntarily provide to respond to inquiries and assist with travel planning.
Participation in our private Facebook travel community does not automatically enroll individuals in our email newsletter.
Social media platforms operate under their own privacy policies and terms of service.
8. Information Retention
We retain personal information for as long as reasonably necessary to provide travel services, manage reservations, maintain business records, resolve disputes, and comply with applicable legal or regulatory requirements.
Retention periods may vary depending on the type of information, the services provided, and applicable requirements.
Certain information may also be retained by travel suppliers or third-party service providers under their own retention policies.
9. Your Privacy Rights and Choices
You may contact Willard Travel Co. to request access to, correction of, or deletion of personal information we maintain about you.
We will review and respond to requests in accordance with applicable privacy laws.
Certain information may need to be retained to fulfill existing reservations, comply with legal obligations, or maintain required business records.
You may also opt out of marketing emails at any time without affecting communications necessary to manage your travel arrangements.
Depending on your place of residence, additional privacy rights may apply.
10. Children's Privacy
Our services are intended primarily for adults arranging travel for themselves or others.
We may collect information about minors when provided by a parent or legal guardian for legitimate travel planning and booking purposes.
We do not knowingly solicit personal information directly from children under the age of 13 through our website.
11. Third-Party Websites and Services
Our website, social media pages, and communications may contain links to third-party websites, travel suppliers, booking platforms, or other services.
These independent organizations may collect and process information according to their own privacy policies.
Willard Travel Co. is not responsible for the privacy practices or content of third-party websites or services.
12. Changes to This Privacy Policy
Willard Travel Co. may update this Privacy Policy periodically to reflect changes in our business practices, services, or applicable requirements.
Updates will be posted with a revised effective date.
13. Contact Us
If you have questions about this Privacy Policy or how your personal information is handled, please contact:
Willard Travel Co., LLC
Email: christy@willardtravelco.com
Phone: (901) 490-3421
Website: https://trips.willardtravelco.com